Ever wonder why the makers of so many world-leading products struggle to come up with something disruptive?
What prevents them from “coloring outside of the lines” to rejuvenate their operations? “Principles of Intrapreneurial Capital” is a refreshing blend of fundamental business insights and stories rooted in exploration. The book provides a new framework in the form of the 4C Model to discover ideas that translate into value, and empowers change makers to put value into practice.
FOREWORD by Ola Ahlvarsson
No matter who you are or what you do in the business world, there is no escaping chaos. There’s no point in predicting when your operation will be put to the test. You could be exposed to anything from a slight change in the business climate to a full-on Black Swan event. Or as one member of this writing trio said in our first meeting about the 4C Model: “Ola, chaos is inevitable. Why shouldn’t companies learn how to use it to their advantage?” This is the first book to break down how companies can discover innovations from the outside world and put them into practice. The amazing thing is how it uses its own model and storytelling to present the process. It was refreshing to see the many hurdles of getting an intrapreneurial project told in vivid detail, with characters that are all too familiar. Most of all, with so much attention on talent, this book captures the inherent value of the people that get shit done at so many incumbent companies, all over the world. So therefore brave intrapreneurs who shape our future, I salute you!
Read more about the 4C Model here.