Birgitte Stjärne, co-author of the book and the 4C Model, has a background in economics and law. During her nearly two decades as a director of a travel insurance firm, she spearheaded a number of strategic change projects in finance, product development, marketing and IT. What some had first scoffed as “impossible” product solutions implemented by her team have now become industry-standards for transformative change work, earning them several international marketing awards. Just prior to 2000, she led the development and launch of a successful Swedish forerunner to today’s social media among travelers. After a couple of years in an early start-up for recycling, Birgitte conducted extensive studies on intrapreneurs and intrapreneurship, summarizing her results in the book The Intrapreneur – The key to innovation (2017). Beyond her current role as an innovation management consultant, she is also engaged in the work of developing standards for innovation.
Albert Bengtson, co-author of the book and the 4C Model, also has a background in economics and deep knowledge of how to develop concepts and solutions for the web. His passion is not only for intrapreneurship but also the even more chaotic part of a project’s birthing process. As an entrepreneur he founded several companies, one of which won Elon Musk’s annual Developer Challenge award, while still at Paypal. Now an enterprise evangelist at a large multinational corporation, Albert continues to develop close collaborations with many established companies. For more than a decade, he has worked extensively with coaching and connecting intrapreneurial talent to drive purpose and impact in retail, banking, and logistics.
Roland Williams, co-author of the book, cut his teeth early in his career as a multi-disciplinary creative talent. For all intents and purposes, working at the intersection of brand communications and technology not only opened happiness at a major beverage company (The Real Thing) – it afforded him the chance to discover intrapreneurship in all of its glory. He can tell you about his team’s efforts to take interactive engagement to new heights, from helping a large bottler win an investment round that was later announced in the Wall Street Journal to shaping content takeaways for a who’s who of business leaders.
Dr. Ruben Puentedura is the Founder and President of Hippasus, a consulting firm focusing on transformative applications of information technologies. He is the creator of the SAMR model for maximizing the impact of technology on institutional outcomes, which has been used fruitfully for over two decades in both education and business. His current research work explores the roots of antifragility in organizations, extending the SAMR model with new frameworks suitable for analyzing and responding to Black Swan scenarios.